How To Increase Traffic On Website ? SEO Techniques 2020

 

SEO 2020 techniques and tools

SEO web positioning is advancing almost daily, as if it were a child that goes through all phases of life, is born, becomes a child, then a teenager and now an adult who tells you how to do things and if you don't do them well, it punishes you, almost always with reason. That said and after all the algorithmic updates from Google (more than 500 are estimated per year), or you renew or your web project and your way of doing SEO will take you to spend time on website and nothing else.

Let's get to it, what SEO techniques are currently the most interesting to address the natural positioning of your project?

Content is still king.

Google is rewarding the quality content offered by web pages, it likes the length of the article, if it can be 2000 words better than 500, but not with nonsense, but by explaining and answering questions that users ask themselves, so both answering questions that users demand will be a success.

Why is content so important?😉 

Google gives priority to well-written content, without spelling mistakes and of a certain length, but Google searches more, will search for synonyms, will do semantic searches, will compare related keywords, used images, videos, explanatory infographics, surveys, frequently asked questions ... that is, content that is capable of transmitting a clear and specialized response to the user, if you comply with these guidelines, Mr. Google will love you a little more, but you know, if you create good content and your website is not optimized, you will have problems, here Everything is important, remember that SEO like Raúl, the legend of Madrid, was not the best at anything but he was one of the best players, so like Raúl, take care of all aspects of your website to the maximum and investigate what your weaknesses are to to get better.

Create content regularly, make yourself a publication calendar and try to comply with it, yes, there are times when it is impossible, but try it. Your competition is generating quality content and you are not, and also weekly WARNING! You should at least match it and compete against them, keep in mind that if you generate content you will have more presence in social networks, content aggregators or forums and your website will get much more traffic, but you will also lower the bounce rate of your website, which It is another factor to take into account to improve, remember that an important factor is a time the user is consulting your content, for Google this is a way to measure whether the content has a certain quality.

Quality content manages to generate incoming natural backlinks, which Google demands so much, a user reads the content and shares it by making a link on their social networks or blog, this is what we call LinkBaiting. Using Longtail is a good idea (long-tail keywords) to compete with more specific keywords, so you will get results in the SERPs, if you don't use Longtail, from the start, getting to position yourself with highly competitive keywords will be complicated, not impossible. but complicated. One way to know what words you can use to build your longtail is the Search Suggest tool.

I recommend you look for what type of content interests your readers and know who are the "influencers" in your sector, know the type of content they publish and what new questions are posed in their articles, they will give you clues to contribute your bit and be able to generate the content of interest.

Social networks.

Google already takes into account (and a lot) the publications that are most shared on social networks, from this data it determines if a publication has a certain quality, do not get confused with ... I'm going to share my 56-word article on social media and I'm going to rank better NO! What is clear is that after the great traffic that social networks are generating, many websites have benefited from advanced positions in the search engine, so considering an SEO strategy without having social networks is a clear error, in fact they are seeing “cameos” from Google with Twitter, collaborations such as showing tweets in the search results of the Google app, even rumored to buy Twitter… we'll see.

Social networks like Facebook, Twitter, Instagram, and many more are going to become the best showcase for your content, so I recommend you start creating your fan pages to share your unique content.

Mobile devices.

If your website is not optimized for mobile devices you are in serious danger, not because Google penalizes you (which also) but because users who come to your website will not be able to consult your content easily, they will have many problems and they will leave to another website that they can read and interact better.

One thing to keep in mind is that approximately 70% of searches are through mobile devices, and it is increasing, so Google is placing special emphasis on this issue, rewarding those who adapt and penalizing those who do not. They do, in fact it has a tool so you can check if your website is optimized for mobile devices or not, here you have the link " Mobile optimization tool ".

Local Positioning.

You cannot miss the opportunity to position yourself locally, especially if you are a small or medium-sized company, it can be the best way out of the brutal competition in the markets. If you dedicate yourself to setting up events, you can use " events in Madrid " or " Madrid event " and try to position yourself as best as possible locally.

You must register in directories such as Google My Business,  Bing Maps,  Yellow Pages,  QDQ,  FourSquare,  Yalwa,  Yelp,  Opendi,  Infobel, or  Hotfrog.

Keep in mind that mobile searches are characterized by being local, especially in terms of shops or establishments, so being well-positioned locally in your sector will be a competitive advantage over your competition.

Geolocate your images and help local SEO

Something that is seldom carried out on web pages and that helps to position yourself locally, Google will search for all the possible information to be able to geolocate you, this information facilitates the task and surely you will have one more point than your competition that does not geolocate the images, we use the geoimgr website, we recommend that you take a look at it, it is very simple to use, then we leave you an explanatory video.

Loading speed.

loading speed is a determining factor for Google and for the user experience, the pages that take less time to serve the content are rewarded for SEO, so we will have to pay special attention to this point.

Optimize all the images you use, don't use too many style sheets (CSS) or too many JS (JavaScript), optimize the HTML code and if you use a content manager such as WordPress, avoid installing too many plugins, use only the necessary ones.

The server you use to host your website must have enough resources to display your website quickly, to give you an idea, the server response from 200 milliseconds Google turns on the alerts.

How might I check if my website is optimized?

I recommend you start with Google Page Speed ​​Insights, a free tool that offers you relevant information to optimize your web page and alerts you about the slowness of the server. But there are very interesting tools that help a lot when it comes to auditing your website, accounting for your link structure, detecting problems and “spying” on what your competition is doing.

Actions that speed up the process of understanding your website by Google

Well, yes, the big search engine needs to know what your website is about, so it wants to know how users interact with it, so values ​​as bounce percentage (when the user does not interact with your website and does not visit any page, it gives signals to Google that the web is not of particularly good content) Low CTR, that is, when you appear in a search but no one clicks, another bad sign, does my website have recurring users? How long do they stay on my website consulting my content? All this data Google needs to process in order to place you within its index in the best positions.

Facebook ADS

Payment tools to get more traffic to your website is a good alternative, if your website has good content then Google will start to receive good signals from your website.

Google ADS

It is the same as with Facebook ADs, Google Adwords (Google ADS) is a platform that, even if it is paid, will provide you with quality traffic for your website, if you do it right you will get users interested in the theme of your website what it does that the rebound percentage may drop or that users return to your website to consult your content and spend a considerable time browsing your website, other types of factors such as "calls to attention" (Call to action) also enter here to enhance that users visit other sections of your website.

Media Ads

Pay attention to this, the media (online newspapers) are quite good links for your website but not all derive the authority you think, although they are good for users to reach you, be careful and look where you publish because not everything is good, look at how many outbound links it has (on the page where you publish your link) if they are DoFollow links and if your article is relatively close to the domain name.

Example:

OK- MIWEB.com / SEO / my-article

MAL- MIWEB.com / SEO / madrid / my-community / madrid2 / seo-local / everything-you-should-know-about-seo / my-article

Well you understand me right?

Internal linking

The internal linking of your website is essential so that your website is well-indexed by Google, internal linking helps to easily index your content and for Google to quickly know which are your most linked and therefore most important pages, in addition the great search engine needs That you indicate for which keywords you want to position yourself, the anchor text that you use to link your pages will indicate to Google the key terms for which you want to position yourself, so to derive "link juice" to the pages that interest you the most.

Surely you can think of many more methods to make your website quickly understood by Google, the best signal it can receive is the one sent by users when browsing your website, depending on how they do it, Google will value you in a large percentage.

Summary

You have to put the batteries, use everything that is within your reach to be able to undertake OnPage actions or OffPage actions, spread your content, study what your competition does and where you can score a goal.

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